X-Original-To: alpine-devel@lists.alpinelinux.org Delivered-To: alpine-devel@mail.alpinelinux.org Received: from mail-in-12.arcor-online.net (mail-in-12.arcor-online.net [151.189.21.52]) (using TLSv1 with cipher ADH-CAMELLIA256-SHA (256/256 bits)) (No client certificate requested) by mail.alpinelinux.org (Postfix) with ESMTPS id 137FCDC16AC for ; Tue, 13 May 2014 10:18:58 +0000 (UTC) Received: from mail-in-19-z2.arcor-online.net (mail-in-19-z2.arcor-online.net [151.189.8.36]) by mx.arcor.de (Postfix) with ESMTP id 15F2126345; Tue, 13 May 2014 12:18:55 +0200 (CEST) Received: from mail-in-15.arcor-online.net (mail-in-15.arcor-online.net [151.189.21.55]) by mail-in-19-z2.arcor-online.net (Postfix) with ESMTP id 0EB363F83E4; Tue, 13 May 2014 12:18:55 +0200 (CEST) X-Greylist: Passed host: 85.127.166.229 X-DKIM: Sendmail DKIM Filter v2.8.2 mail-in-15.arcor-online.net 752C71AB54F DKIM-Signature: v=1; a=rsa-sha256; c=simple/simple; d=arcor.de; s=mail-in; t=1399976335; bh=wiwi6uKOW7sZNomMaiJ8G4SOGX6obupQkf+eZzDcMw4=; h=Message-ID:Date:From:MIME-Version:To:CC:Subject:References: In-Reply-To:Content-Type:Content-Transfer-Encoding; b=hNTAD2Lsiu2ywtxz3LzaeuFDu7j2FOOntmUQhSFZ+l7RtD7NC5VFrVw36eHuOcyOU Z5r6WcrQAkYEiq20C+T/96rB/PSRtCkw2ZyqGoQFCF+qhC6ZGbIQqdqPLuDSeRIQxS vuBvVK9Yl2a3cX+hhtZS/jKBU1c8sRTRpb2g7eGw= X-Greylist: Passed host: 85.127.166.229 X-Greylist: Passed host: 85.127.166.229 X-Greylist: Passed host: 85.127.166.229 Received: from [192.168.16.209] (85-127-166-229.dynamic.xdsl-line.inode.at [85.127.166.229]) (Authenticated sender: panthera.tigris@arcor.de) by mail-in-15.arcor-online.net (Postfix) with ESMTPA id 752C71AB54F; Tue, 13 May 2014 12:18:54 +0200 (CEST) Message-ID: <5371F18D.9000800@arcor.de> Date: Tue, 13 May 2014 12:18:53 +0200 From: Der Tiger User-Agent: Mozilla/5.0 (X11; Linux x86_64; rv:24.0) Gecko/20100101 Thunderbird/24.5.0 X-Mailinglist: alpine-devel Precedence: list List-Id: Alpine Development List-Unsubscribe: List-Post: List-Help: List-Subscribe: MIME-Version: 1.0 To: Carlo Landmeter CC: Natanael Copa , Alan Messias , Alpine Devel List Subject: Re: [alpine-devel] New logo and website design? References: <20140509112421.7a5339dd@ncopa-desktop.alpinelinux.org> <536CD3D6.7080900@arcor.de> <20140511122351.6ff04b75@ncopa-desktop.alpinelinux.org> <5371322F.8040502@arcor.de> In-Reply-To: Content-Type: text/plain; charset=UTF-8 Content-Transfer-Encoding: 7bit Carlo, > Well, could this be because the project is called _Alpine_ Linux !? ;-) > Thats exactly the "issue" i was talking about. Our project name is > Alpine Linux. [...] > Absolutley, I dont think anybody want to change the name ( I love it). I'm sorry, but I don't get your point. On one hand you argue the Alpine part of the project name could mislead people into not recognizing a Linux based OS, on the other hand you stated you don't want the project name to change. The name has historic origins, but IMHO still fits, even though the project is not about giving away mountains for free. Rather it is about saving people from a mountain of workload, which is another of those "vague" arguments. ;-) > Alpine is not *only* a firewall, it has been used for many other > situations as stated before by Nathanael. I never intended to imply being a firewall was the only feature of Alpine Linux. We are all aware of the many packages available. The mountain and firewall picture only showed for a randomly selected feature, that there are aspects of Alpine Linux represented in the name of the project, if one was willing to see them. > As stated before, I think your arguments regarding alps vs alpine are > vague, [..] It seems what you're looking for is some kind of direct advertisement in the form of "this is what you get" for the logo. How would you symbolize the main characteristics of Alpine Linux without reverting to a physical object like a server or optical disc, that once again could be misunderstood for being the product manufactured? Christianity doesn't sell crosses, Judaism doesn't sell David stars and Islam doesn't sell moons, even though from a design standpoint these are among the best logos there are. (Please, don't be offended by these examples, if your are agnostic or atheist or your personal belief is not represented in this not in an way complete list) > I dont see any reason why i should be able to recreate any logo. This is one of the tests commonly used to qualify the recognizability of a logo and to determine, how "deep" the logo penetrates your mind. > There are many logos which i am unable to reproduce, but it would > recognise them instantly. For instance that American soft-drink company > with the red logo. Its much more complicated than our current logo, but > I'm sure lots of people will recognise it. Because the logo you mentioned contains the brand's name in writing, it is difficult to say how much of the recognizability comes from understanding the writing. Try recognizing the same brand with the name phonicly written in Korean or Arabic. The only thing left are the colour red and the bubbles, which are not enough to recognize the brand free of doubt within a moment. So not a really great logo. Quite contrary, take the shape of the bottle this soft-drink company used up to the sixties or seventies, which is very well recognized around the world independently of the colour it is reproduced in. Andy Warhol, for instance, used the bottle differently coloured in several of his works even without the brand's logo and the brand is recognized immediately. > I have nothing against *limited* colors schemes that change, but please > dont change logo colors, its a no go in CI. The recognizability of any logo worth mentioning is not limited to a single colour set. It is a fundamental rule in corporate identity (CI) to design the logo save for monochrome reproduction, e.g. b/w xeroxing. The corporate colour scheme is never intended to limit the colours of any depiction of the logo, but to implement a general "look and feel" of the brand. To state a logo is only to be reproduced within the bounds of the corporate colour scheme would be an upturn of this basic CI rule. This even holds true for brands that are strongly associated with a certain colour like "Big Blue" and the red of the soft-drink company you mentioned, which I've seen in different colours as well (e.g. the black coloured "Zero" product line). Good Night and Good Luck, Tiger --- Unsubscribe: alpine-devel+unsubscribe@lists.alpinelinux.org Help: alpine-devel+help@lists.alpinelinux.org ---